Ron Arad

Trends come and go, styles die-off and fads always fade, but that doesn't mean we don't get right royally stuck into something once we decide we're quite taken with it.

Increasingly, some of our favourite entertainers are making a bold leap and branching into the world of design, lifestyle and luxury goods.  Where fashion, perfumes and homewares have long been the stomping ground of celebrities wanting to "spread their creative wings" (and collect sizeable pay-checks along the way), the realm of architecture, interiors and industrial design has largely been untouched...

Recent times have seen a bold move by fashion and lifestyle brands  into the already bustling hospitality market. Opening boutique, cutting edge hotels across Europe, South East Asia and the Middle East are a swag of the biggest names: from Louis Vuitton, Givenchy, Bulgari and most recently: the launch of the Armani Hotel in Dubai with it's little sister due...