June 2024

Despite challenges in the domestic market, Aichi leads the way with cutting-edge designs and sustainable solutions, aiming to reshape educational and public spaces worldwide.

For the last 30 years, Japan has witnessed the emergence of regional competitors who have replicated the Japanese model of success but at lower labor costs. This trend has displaced Japan from specific mass markets. Nevertheless, Japanese firms continue to be front-runners in providing quality B2B products. How have Japanese firms sustained this leadership amidst intense price competition?