The gradual unveiling of Westfield Sydney over the past few months has seen the bar raised in premier retail fit-outs and interior design innovation, on a scale not seen before in Australia. Perth based Cassidy + Associates were engaged by one of Western Australia's leading pearl, diamond and gold jewellers: Linneys, to create a flagship store that embodied the sophistication and individuality of the brand. These bold yellow Bloom Lounges mark the entry to the boutique -  outrageoulsy vibrant, they inject the store with an unmistakable flair. With Australian television 'it-girl': Jessica Marais playing ambassador for Linneys, the installation of Kenneth Cobonpue's award winning Bloom Chair has garnered much publicity in the press.